Product videos are an essential tool for businesses that sell their products online. A well-made video can provide potential customers with a better understanding of your product, showcase its features, and make it more attractive to purchase.
However, not every business has the budget to hire professional videographers to create their product videos. Fortunately, with a few tips and some basic equipment, you can create a decent product video using just your smartphone.
1) Plan Your Video
Before you start filming, it's essential to have a plan for your video. Determine what you want to showcase and what message you want to convey. Think about your target audience and what features or benefits of your product would be most appealing to them. Create a short list of the shots you want to capture, and consider the sequence in which you want to show them.
Another helpful tip for creating a good video is to take inspiration from your competitors, but of course, you should not copy them exactly. Instead, use them as inspiration and incorporate the ideas that work for your product and brand.
2) Use Good Lighting
Lighting is one of the most important elements of a good video. Even the best camera won't produce good footage in poor lighting conditions. Try to film in a well-lit area or use natural light from a window. Avoid filming in direct sunlight, as it can create harsh shadows and make your footage look overexposed.
3) Stabilize Your Shot
Shaky footage can be distracting and make your video look unprofessional. To stabilize your shot, use a tripod or a stabilizer. If you don't have a tripod, try placing your phone on a stable surface like a table or a shelf. You can also hold your phone with both hands and tuck your elbows into your sides to create a stable base.
4) Use the Right Settings
Modern smartphones are equipped with high-quality cameras that can produce great video footage in 4k. However, to get the most out of your phone's camera, you need to use the right settings. Make sure your phone is set to record in the highest resolution possible. Also, consider using a frame rate of 50/60 frames per second, which will give you more variations for transitions.
5) Keep Your Video Short and Sweet
Attention spans are short these days, so keep your video short and sweet. Try to keep your video under 60 seconds, and focus on showcasing the most important features.
While it's possible to create decent ads using just your smartphone, it's worth noting that creating high-quality video content requires a lot of time, effort, and expertise. The tips mentioned above are just the basics, and there are many other factors to consider, such as sound quality, color grading, and editing.
So in the end, working with professionals can be more cost-effective and save you a lot of time and effort, allowing you to focus on other aspects of your business.